Fishing lures are artificial or imitation devices specifically crafted to attract and entice fish by mimicking the appearance, movement, and behavior of natural prey. These devices are commonly used by anglers to enhance their chances of catching fish by appealing to the predatory instincts of the target species. Fishing lures come in a diverse array of shapes, sizes, colors, and materials, catering to various fishing conditions, environments, and target species.

Typically constructed from materials such as plastic, wood, metal, or rubber, fishing lures are designed to replicate the appearance of live baitfish, insects, or other aquatic creatures. They may feature lifelike swimming actions, realistic color patterns, and sometimes incorporate additional elements like rattles or scent enhancements to further attract fish. The choice of a specific lure often depends on factors such as the type of fish being pursued, water conditions, and angler preferences.

The primary function of a fishing lure is to provoke the predatory instincts of fish, triggering strikes and enticing them to bite. Anglers employ a variety of retrieval techniques to impart realistic movements to the lure, creating an illusion of a vulnerable or injured prey, thus increasing the likelihood of attracting fish and inducing a successful hookset.